The LAB at Rockwell Group




New York, New York

Area of Service
Interactive Design
Environmental Design

6,000 sqft

Designed to illustrate the magic of the color and geometry of their jewelry, Mauboussin’s flagship store was an experiential environment of surreal aesthetic, glistening jewels, and kaleidoscopic details.

With the objective of evoking an emotional connection between the customer and the jewelry, we were focused on playfully displaying the merchandise and capturing the magic of the brand.

During the store’s afterhours, we created an interior kaleidoscope projection that could be seen by passersby on the exterior walls, illustrating the enchantment of the Mauboussin jewelry.



The interactive kaleidoscope projection is a magical, playful installation illustrating the enchantment of the Mauboussin jewelry.

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Selected Press

The Rockwell Group's Mauboussin Hotel, Fast Company

Best of Year Retail Finalist, Interior Design Magazine

Time To Shine, Interior Design Magazine

An American Flagship for Mauboussin, The New York Times