Illuminarium

Client
Illuminarium Experiences

Location
Atlanta, GA

Sector
Cultural Experiences
Hospitality
Commercial Environments

Size
26,000 sqft

What museums are to art, cinemas to movies, and concert halls to music, Illuminariums are to experiential entertainment. Designed by the LAB at Rockwell Group and Rockwell Group’s team of architects, the debut location is a 26,000-square-foot venue with soaring ceilings, a spacious indoor-outdoor café, and an immersive theater surrounding visitors in a sensory space unlike any other. 

The inaugural spectacle, WILD: Safari Experience, will bring guests face-to-face with exotic animals in their natural habitat, from the sweeping plains of Masai Mara to the watering holes of Samburu. Think Virtual Reality without the glasses (no wearable hardware required). Through bleeding edge projection technology, spatial audio systems, and haptic technology, audiences will be transported to places they may never see in real life, while experiencing a collective and connected performance with others—something we’ve all been missing in the last year.

In the evenings, Illuminarium will transform into an immersive generative environment, allowing guests to have cocktails and curated eats in ever-changing lush and stunning surroundings. Through proprietary, state-of-the-art projection and audio systems, guests will be invited to gather in different far-flung and fantastic settings every night of the week. Designed and developed by the LAB at Rockwell Group, each generative environment evolves throughout the night to deliver immersive visual destinations rendered in real-time. Guests may toast friends as they float on billowing clouds that overlook a glowing sunset; the following night they may encounter the fluorescent light animations and holograms of a futuristic street in Tokyo. Surround yourself with film-quality 16K resolution video delivered via laser projection, while innovations in beamformed audio can give each table its own surround sound experience. One of the largest examples of real-time rendered content at this scale, Illuminarium at Night’s game-engine powered visuals deliver moments of surprise and serendipity that may never appear in the same way twice.