The LAB at Rockwell Group

Beaux Arts Ball


Beaux Arts Ball

Architectural League of New York
Brooklyn, New York

Area of Service
Content Development

7,500 sqft

We were invited by the Architectural League of New York to participate in the 2014 Beaux Arts Ball. Held inside Brooklyn’s restored Williamsburg Savings Bank, the ball featured projection installations by eight Architecture and Design firms that celebrated the craft of architecture.

Our digital content took a cue from the embellished hardware inside the historic, 19th-century space. Using digital content to enhance and transform the physical architecture, we created architectural imagery that celebrated the ornamental style of the Beaux Arts Period.

Intricate details of the architecture were extruded using a combination of Cinema 4D, AE and generative effects, highlighting the richness of the piece.  


Architecture comes alive as different Beaux Arts designs shift and shimmer to transform the walls and ceilings.