The LAB at Rockwell Group

About

 

We are an experience innovation studio with a unique heritage in architecture, original storytelling, and creative technology.

 
 
 

Our Core Offerings

 

Story

Branding

Identity

Naming

Positioning

Visual Language

Narrative

Architecture

Experiential Master Planning

Immersive Environments

Pop-Ups

Temporary

Exhibition

Branded Environments

Technology

Experiential 

Interaction

Technology Systems

Content

 
 
 

Our Process

This is how great experiences get built. We deliver end-to-end services, from strategic direction to launch.

 

Strategy 

Research and Insights

Strategy and Narrative Development

Concept 

Concept Development

Experience Journey and Narrative

Schematic

Interaction and Digital Content Design

Environmental Design

Technology Master Planning

Prototyping and User Testing

Design Dev.

Refine Designs

Final Renderings

Animation Samples

A/V Technical Specifications

Production Planning

 

Production 

Digital Content Creative

Software Development

Fabrication of Exhibits and Physical Interfaces

A/V Integration Development

Installation

Oversee A/V Equipment and Exhibit Set Up

Software Development

On Site Configuration

Technical Documentation

Training of Staff

 
 

Meet Our Leaders

 

Melissa Hoffman
Principal &
Studio Leader

Dave Gare
Senior Associate & Executive Producer

Inessah Selditz
Creative Director

 
 
 

Our Clients

 
 
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Want to work with us?