The LAB at Rockwell Group
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We build meaningful and memorable experiences

by blending the spectacular and intimate.


We are an experience innovation studio with a unique heritage in architecture, original storytelling, and creative technology.


We are constantly creating new ways of interacting, connecting, and experiencing. We develop brands and brand experiences, program immersive environments, and design exhibitions and pop ups. Our diverse team is multidisciplinary in our work and holistic in our approach.