What If... You could tell a brand's story through the senses?
Museum of Feelings
New York, New York
Area of Service
During the holiday season, we partnered with Glade to create an immersive, multi-sensory journey of the senses. The Museum of Feelings pop-up was an experiential space with 5 galleries that allowed visitors to see their emotions come to life as interactive art.
Using scent, sight, sound and touch, the Museum of Feelings attracted over 45,000 visitors in just three weeks. It was both a communal and personal experience, inviting individuals to see the connections between all of their senses. Each room transformed everyday emotions into spectacular experiences.
We designed the dynamic jewel box known as the Exhilarated Room. It invited visitors to explore, play, and interact with animated flowers, to create immersive patterns along the mirrored panels of the room. Acting like a mood ring for the city, the exterior of the pop-up structure changed colors based on the emotions of city.
An immersive, kaleidoscopic garden of 3D floral animations.
A 'living' facade that changes to reflect the mood of the city based on social media participation online and onsite.
Scent was the catalyst that drove the emotional story from room to room.
Over 45,000 people visited the museum in its three week lifespan.
06/27/2016, PR Newswire — SC Johnson Wins Five Cannes Lions for 2016 Cannes Lions Festival of Creativity
12/12/2015, The New York Times — At Last, A Cultural Institution That Allows New Yorkers to Explore Human Emotion
12/08/2015, The New York Times — Selfies and a Sales Pith at the Museum of Feelings
11/30/2015, Huffington Post — The Museum Of Feelings Is a 'Mood Ring' For Your City's Emotions