The LAB at Rockwell Group
The Cosmopolitan of Las Vegas- The Dance by LAB copy.jpg

The Cosmopolitan

What If... A space was choreographed?

 
 

The Cosmopolitan of Las Vegas

The West Lobby & Chandelier Bar
Las Vegas, Nevada

Area of Service

Branding
Strategy

Positioning
Interactive Design
Environmental Design
Content Development
Software Production

Size

West Lobby 20,000 sqft
Chandelier Bar 102,500 sqft

The Cosmopolitan of Las Vegas’ West Lobby is an immersive media experience, transforming guests' experiences the minute they enter. We wanted to create a kinetic space that still positioned the guest in the spectacle of the Vegas experience, using the virtual world to enhance the physical space.

In the digital art and content, our core values of connectivity and coming together revealed themselves through the reactive nature of the display screens. We worked with choreographer Jerry Mitchell to create one of the immersive videos featuring dancers who were designed to respond to guests. Guests' movements around the lobby were converted into ever-changing patterns on the columns.

Off the lobby area is a dream-like Chandelier Bar wrapped in 21 miles of crystal beading. We embedded three digital installations that were projected onto the shimmering mesh to create an atmosphere of fantasy realism. The interactive experience was different depending on your position in reference to the cocoon.

 
 

In the West Lobby, a spectacular threshold experience blends immersive physical and digital design.

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We designed, developed, and installed 6 different original generative content shows for the opening. Over 100 exist today.

Over in the East Lobby, 21 miles of crystal beading cascades over the Chandelier Bar.

 

Selected Press

03/15/2011, ArchDaily — Redefine The Total Experience of Las Vegas

09/28/2011, Core77 — Design Awards 2011

10/07/2012, Architectural Digest — Bars with Great Design and Atmosphere