What If... A theater transformed itself?
Vancouver Convention Centre
Area of Service
For TED’s 30th annual conference, Rockwell Group built and designed a temporary, bespoke theater within the Vancouver Convention Centre. This year was the first time TED would be held outside the U.S., thus we wanted to create an entirely new experience, starting with the theater itself.
Built in 600 pieces and assembled onsite in less than five days, the theater can be assembled and disassembled for many years to come. It was designed to compliment the singular experience of TED, sharing the collective experience in an intimate group.
With our commitment to connecting people in spaces, we wanted to increase the density of the theater to spark more lively interactions between the speaker and the audience, and between the audience themselves. Diversified seating also encouraged a variety of conversations and groupings amongst individuals. With Oculus VR, architects, designers, and the TED team could step inside the portable theater and stand on the stage before it was even built.
Installed in 5 days, for 1 week a year.
Using Oculus VR, architects, designers, and the TED team could step inside the portable theater and stand on the stage before it was even built.
16 different seating options provided multiple opportunities for new connections and experiences with each talk.
We're excited to see where this TED theater will be unpacked and built next.
04/21/2015, PSFK — Virtual Reality Lets Architects Step Into Spaces That Don't Exist... Yet
03/24/2014, Vanity Fair — See David Rockwell's Gorgeous TED Theater Get Constructed in Less Than a Week
03/19/2014, Fast Company — David Rockwell's Temporary Bespoke Theater for TED 2014
03/18/2014, Fast Company — How David Rockwell Reinvented The Theater for the TED Era
03/18/2014, ArchDaily — David Rockwell Designs Pop-Up "Talk" Theater for TED2014