The LAB at Rockwell Group
Tao NYC Downtown  (25).jpg

TAO Downtown


TAO Downtown

New York, New York

Area of Service
Interactive Design
Environmental Design
Content Development
Software Production

22,000 sqft

TAO Downtown is a two-story restaurant, bar and lounge in the former ballroom spaces of New York’s Maritime Hotel. We designed five animations for the 20-foot-tall, custom Quan Yin statue that sits front and center in the restaurant.

The technology enables the statue to transform before guests throughout the evening, creating the seamless illusion of movement under a veil of projected animation.

We created custom mapping software that seamlessly wraps the 3D sculpture with 2D digital content. The Quan Yin's narrative comes to life over the course of the night through materials, form and content. Custom 3D printing and software created a seamless map from the animations to the physical form.


Rich narrative stories unfold over the course of the evening, bringing delight and surprise as birds gently rest on the Quan Yin's arms, robes sway in the wind, and eyes blink open and close—as if awakening in the night.