The LAB at Rockwell Group


What If... Cities used data to bring public space to life?



San Jose City Hall
San Jose, California

Area of Service

Interactive Design
Environmental Design
Software Production
Content Development


10,000 sqft

For the Zero1 San Jose Biennial, we built an interactive urban-scale projection environment outside San Jose City Hall. As the central installation for the biennial, Plug-in-Play was a performative celebration of city life that brought physical and virtual activity into one cohesive spectacle.

Inspired by the theme “Build Your Own World,” the installation invited visitors to interact physically and virtually with the city. It celebrated the interconnectedness of people and things through play, social media, and human interaction. All of the activity and interactions in and around the area were filtered and translated into an abstracted version of a skyline or cityscape projected onto the façade of the building.

Plug-in-Play created a spectacle environment that let humans interact with their world and vice versa, promoting interconnectedness and play between both worlds.


Visualizing the activity of the community.

Plug-in-Play created a new art form, transforming unused public space into a city wide celebration.


Inspired by the exchange between the digital and physical world.

Visitors collaborated to paint the town yellow, blue, green and purple.



Selected Press

10/04/2011, Core77 — Notable for Interactive / Web / Mobile