The LAB at Rockwell Group


What If... You could re-interpret the museum for the digital age?



The National Building Museum
Washington, D.C.

Area of Service

Interactive Design
Environmental Design
Software Production


850 sqft

Digital Blocks is an original, interactive, projected installation of virtual block play that we created for the National Building Museum’s exhibition, “Play. Work. Build.” Re-imagining museum experiences for the digital age, the exhibition explores the connections between play, design, and the work of building professionals in a fun environment for kids.

Digital Blocks encourages kids to engage in a freeform performance game of creation and destruction using the virtual Imagination Playground blocks. The interactive video projection traces the shape of bodies and fills them in with virtual blocks. Any movement causes the blocks to topple and the exciting process of building begins again.

With physical blocks situated next to the digital blocks installation, kids can directly see how the physical world can be explored digitally.


In creating the Imagination Playground blocks, Rockwell Group steered away from the traditional block forms of the past.

The portable playground arrives in a box, cart, or bag and lets children do what they do best: create their own worlds.

We decided to blend physical block play with technology, allowing children to build their own worlds digitally.

A trace of your body will fill with digital blocks and various bursts of movement will cause the blocks to topple over.

Digital Blocks creates multiple opportunities to build, and rebuild, again (and have fun!).