The LAB at Rockwell Group
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OTG Kaedama

 

OTG Kaedama

Newark Liberty International,
Terminal C
Newark, New Jersey

Area of Service
Architecture
Strategy
Motion Design

Size
4,200 sqft

Rockwell Group and the LAB partnered in the development of a $120 million upgrade to Newark airport. We focused on the traditional and fusion ramen bar, Kaedama, named after the Japanese term for requesting a second serving of noodles. 

In designing the space, we were propelled by David Rockwell's statement, "The airport is really your first 'hello' into the city you're heading to." The bright, shining lights of Tokyo streets at night inspired Kaedama's overall aura and design aesthetic.

This 40-foot tall golden noodle-like sculpture is wrapped in over 17,000 LED lights. We created more than 20 unique Japanese influenced animations that cycle throughout the day and become a spectacle of color and wonder at night. The caliber of the cuisine is as high as the installation art above, making Kaedema a destination within Newark Airport. 

 

Kaedama becomes the destination through a grand structure of LED lights and customized content.

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