What If... You could turn an airport into the destination?
Newark Liberty International,
Newark, New Jersey
Area of Service
Rockwell Group and the LAB partnered in the development of a $120 million upgrade to Newark airport. We focused on the traditional and fusion ramen bar, Kaedama, named after the Japanese term for requesting a second serving of noodles.
In designing the space, we were propelled by David Rockwell's statement, "The airport is really your first 'hello' into the city you're heading to." The bright, shining lights of Tokyo streets at night inspired Kaedama's overall aura and design aesthetic.
This 40-foot tall golden noodle-like sculpture is wrapped in over 17,000 LED lights. We created more than 20 unique Japanese influenced animations that cycle throughout the day and become a spectacle of color and wonder at night.
A 40-foot tall golden, shimmering sculpture wrapped in over 17,000 shining LEDs.
The caliber of the cuisine is as high as the installation art above, making Kaedema a destination within Newark Airport.
03/04/2015, Bloomberg — Newark Airport Sees $120 Million Terminal Redesign
03/02/2015, Bloomberg — Massive Redesign Turns Newark Airport Terminal Into a Foodie Theme Park
03/02/2015, Condé Nast Traveler — Newark Liberty International Airport May Look Very Different By 2016
11/17/2014, Fast Company — Newark Airport's New United Terminal Looks Like a Foodie Theme Park
11/17/2014, The New York Times — Newark Airport Lands Big-Name Chefs