What If... There was a show behind a show?
86th Academy Awards
The Dolby Theatre
Area of Service
For the biggest night of the year in film, we asked ourselves what if there was a show behind the show? For the 86th Academy Awards Greenroom, we created a digital art mosaic co-curated with actress Susan Sarandon.
Partnering with Samsung, we used 86 different devices featuring televisions, smartphones and tablets as a custom display. We designed a software app to pull from the Academy's collection, featuring socially conscious Oscar-winning and nominated films.
Images animated in and out creating a dazzling show, complimenting the modern and glamorous Hollywood loft inspired space.
A custom digital mosaic became a curated collection honoring the best of cinema.
A dazzling display compliments the biggest night in show business.
Hollywood glamour comes alive with a digital touch.
12/04/2014, Architectural Digest — David Rockwell talks to AD about creating the loft-style space backstage at the 2014 Academy Awards®
02/24/2014, Architectural Digest — David Rockwell’s Design for the 2014 Architectural Digest Greenroom at the Oscars®
02/24/2014, The Hollywood Reporter — Architect David Rockwell Goes Inside 2014's Oscar Green Room
02/11/2014, Metropolis Magazine — Rockwell Goes to the Oscars