The LAB at Rockwell Group
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86th Academy Awards AD Greenroom

What If... There was a show behind a show?


86th Academy Awards
AD Greenroom

The Dolby Theatre
Hollywood, California

Area of Service

Interactive Design
Content Development
Software Production


1,055 sqft

For the biggest night of the year in film, we asked ourselves what if there was a show behind the show? For the 86th Academy Awards Greenroom, we created a digital art mosaic co-curated with actress Susan Sarandon.

Partnering with Samsung, we used 86 different devices featuring televisions, smartphones and tablets as a custom display. We designed a software app to pull from the Academy's collection, featuring socially conscious Oscar-winning and nominated films.

Images animated in and out creating a dazzling show, complimenting the modern and glamorous Hollywood loft inspired space. 


A custom digital mosaic became a curated collection honoring the best of cinema. 

A dazzling display compliments the biggest night in show business.

Hollywood glamour comes alive with a digital touch.