The LAB at Rockwell Group


05/17/2019 — SURFACE MAG

05/17/2019 — SURFACE MAG

Behind The Scenes: The LAB at Rockwell Group

— “The team behind the sought-after experiential design firm shares how their different disciplines create an unexpected synergy.”

03/14/2019 — CORE77

03/14/2019 — CORE77

05/08/2019 — SURFACE MAG

05/08/2019 — SURFACE MAG

Up All Night at The Cosmopolitan Hotel

— “With 21 miles of extravagant crystal-bead swags glowing with digital projections, The Chandelier, designed by the LAB at Rockwell Group, preens like a catwalk gown on the red carpet.”

05/05/2019 — NBC WASHINGTON

05/05/2019 — NBC WASHINGTON

03/07/2019 — VOGUE

03/07/2019 — VOGUE

Meet the New Women’s Clinic 

— “Finding an architecture partner who would go beyond the nuts and bolts of walls and exam rooms, and think about the full user journey.” The Lab at Rockwell Group brought a sense of calm to a traditionally anxiety-inducing space.

12/17/18 — ARTNET

12/17/18 — ARTNET

11 Things Not to Miss in New York’s Art World This Week

— “This annual tradition from design firm LAB at Rockwell Group turns the ceiling of Brookfield Place’s Winter Garden into a canopy of changing colored lights. “

07/02/18 — FORBES

07/02/18 — FORBES

Customer Experience That's A Story, Not A Snooze

— “The LAB’s collection of technologists, architects, graphic designers, and content developers specialize in narrative-based experiences in physical spaces and digital-physical hybrids. “

04/16/18 — COOL HUNTING

04/16/18 — COOL HUNTING



11/20/17 — BRANDINGMAG

11/20/17 — BRANDINGMAG

Crafting the New Immersive Experience with the LAB at Rockwell Group

— “The LAB builds memorable experiences by blending the spectacular and the intimate with a good story. Most projects are permanent installations on an architectural scale, the choreography of space. “



Collective Design 2017: Tinsel Town

We created a custom mylar installation for the entrance of the Collective Design Fair 2017 and Interior Design Magazine came down to Skylight Clarkson Sq to talk tinsel with us.



OldCastle Building Envelope’s Booth at the 2017 AIA Conference  

We created a new kind of trade show booth by focusing on hospitality rather than sales.

Collective Design

We're excited to announce our collaboration with Collective Design. Look for an undulating passageway of shimmering fringe that will greet you at the entrance of the Collective Design Fair happening May 3 - 7 at Skylight Clarkson Sq.


Luminaries is back up at Brookfield Place

— "A new holiday ritual in the heart of downtown New York. Luminaries is an interactive public lighting display that allows you to cast your wish and watch it fly into the canopy above."

Read about Luminaries in CBSNews, DesignBoom,  Dezeen,  Fast Company, Forbes,  NYMag


Hudson Yards Experience Center in Bloomberg Pursuits and Curbed

— Selling a neighborhood and experience before it is even built. The Hudson Yards Experience Center uses interactive technology and luxurious materials to create the ultimate sales gallery.

Read the full article via Bloomberg or Curbed


The New York Times calls Museum of Feelings "The Perfect Place to take a selfie"

Read about it in the HuffingtonPost and the New York Times


Our technologist David Tracy talks Virtual Reality in the design process

Read the full text here.


All Aboard Florida in USAToday

— We created a new train that was designed within the framework of hospitality, providing connections between major cities throughout Florida.

Read the article here USAToday

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Newark Airport's new United Terminal looks like a food theme park

— "Rockwell's designers plan to use landmarks in each of the gate clusters to help guide people. At a ramen bar, for example, the chef will be elevated on a stage-like platform as he pulls up fresh noodles."

Read the full article here in Fast Co. Design

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Digital Blocks at the National Building Museum

— "The sensors detect human forms, and people's silhouettes appear, allowing the blocks to shift, stack, and topple in response to movement and gestures."

Read the full article here in Metropolis Magazine

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605 3rd Avenue in the Wall Street Journal

 — "A new take on lobby art—these digital, interactive windows respond and transform to the environment around them."

Read the full article here in The Wall Street Journal


Reinventing the theater for the TED era

— "Rockwell's bespoke pop-up theater, a timber structure with customized seating that fosters an intimate connection between audience and speaker, debuts at TED2014 in Vancouver."

Read more about TED's new theater in Fast Co. Design & Vanity Fair

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FATT LABMakes Does Stop Motion Animation

— The LAB continues the exploration between the digital and physical by creating stop motion clay animations for our FATT LABMakes. Our only constraint? Use our logo in some aspect of the design.


FATT x Patten Studio

— Patten Studio joins the LAB for a night of wine & cheese to talk prototyping, interactive design, education, and the future.


Rockwell Group creates the illusion of tradition for modern brand Shinola

Read the article here in Frame Magazine


Basking in a New Holiday Glow, No Evergreen Needed

— "So he floated a canopy of small lights above the palm trees in the Winter Garden

Read the full article here in the New York Times


An enormous inhabitable chandelier

— The Chandelier Bar at the Cosmopolitan in Las Vegas

Read the article here in Architectural Digest


PSFK on our our Intel Ultrabook tree as CES: "Points to the future of computer interaction" 

Read the full article in PSFK here


Spacebrew goes MAD

— The LAB hosts a series of Spacebrew workshops at the Museum of Arts and Design 

Read more here


NYC's In-Progress New Neighborhood

— "For a project that is as fantastical as Hudson Yards sounds, things are getting real over there around Tenth Avenue and 33rd Street."

Read the full article here in Curbed


Bloomberg says Rockwell Group and the LAB's work at Newark Airport is a "Foodie Theme Park"

Read the article in here in Bloomberg

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Metropolis Redesign Party

— "Metropolis kicked off the magazine’s redesign with a launch at the Cooper Hewitt."

Read more here


LAB Creative Technologist Nick Bartzokas talks with Cooper Hewitt

— Our technologist Nick talks applications, writing code, and prototyping.

Read the interview here 


David Rockwell talks to AD about creating the loft-style space backstage at the 2014 Academy Awards

Watch the interview here at Architectural Digest


VR Let's Architects Step Into Spaces That Don't Exist... Yet

— We sat down with PSFK to discuss virtual reality, architecture, and what can happen when you blend the two.

Read the article here at PSFK

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A restaurant in which to see and be seen

— "Waterfalls appear to flow down the statue, its eyes seem to 'blink,' [and] tattoos trace magically along [the Quan Yin's] many arms."

Read the full article here in Contract Magazine


The Architectural League invited the LAB to participate in the 2014 Beaux Arts Ball

— "The LAB's digital content took a cue from the highly detailed hardware from the historic space."

Read more here

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Exhibit on blocks makes for creative playtime 

— "Parents and children may want to consider putting down the video games and picking up the building blocks."

Read the full article here in USAToday


Made-in-Detroit Design, Now for sale in New York City

— "Detroit's multifaceted brand opens up shop in TriBeCa with The Smile Newsstand." 

Read about Shinola's NYC Store in Cool Hunting & The New York Times


An architect and a choreographer collaborate on an airline terminal

— "Passengers may now pirouette to Gate 3" in JetBlue's Terminal at John F. Kennedy Airport

Read the full article here in the New York Times


This year's Dolby Theatre Room was designed to let the stars shine

— Inside the Oscar's 2014 Green Room

Read the article here at The Hollywood Reporter