The LAB at Rockwell Group

Melissa Hoffman


Melissa Hoffman
Principal & Studio Leader

As Principal and Studio Leader for LAB at Rockwell Group, Melissa Hoffman works at the intersection of strategy, architecture and technology, guiding the company’s cutting-edge incubator for innovation within built environments. From new software platforms to compelling virtual experiences within physical spaces, the LAB produces forward-thinking projects.

Since joining the company in 2009, Melissa continues to grow relationships with some of
the greatest multi-national brands, including Google, Facebook, Intel, Related Companies, Estee Lauder, TAO Group, The Coca-Cola Company, and The Walt Disney Company. Prior to Rockwell Group, Melissa held senior positions at Fitch Worldwide (a WPP Company), Gensler, Desgrippes Gobé, and Pentagram. 

After graduating from Ohio State University with a B.S. in Political Science, she began her career at HBO and worked in television for many years. She wrote and performed a one-woman show, Bossy Girl, as part of Lincoln Center’s “American Living Room” series and is
the author of Free Fall, a collection of short stories.