The LAB at Rockwell Group

Mauboussin Flagship Store

What If... You could inhabit a real life jewel box?



New York, New York

Area of Service

Interactive Design
Environmental Design


6,000 sqft

Designed to illustrate the magic of the color and geometry of their jewelry, Mauboussin’s flagship store was an experiential environment of surreal aesthetic, glistening jewels, and kaleidoscopic details.

With the objective of evoking an emotional connection between the customer and the jewelry, we were focused on playfully displaying the merchandise and capturing the magic of the brand.

During the store’s afterhours, we created an interior kaleidoscope projection that could be seen by passersby on the exterior walls, illustrating the enchantment of the Mauboussin jewelry.


Selected Press

03/02/2010, Fast Company The Rockwell Group's Mauboussin Hotel

2009, Interior Design Magazine — Best of Year Retail Finalist

04/01/2009, Interior Design Magazine — Time To Shine

12/05/2008, The New York Times — An American Flagship for Mauboussin