What If... You could inhabit a real life jewel box?
New York, New York
Area of Service
Designed to illustrate the magic of the color and geometry of their jewelry, Mauboussin’s flagship store was an experiential environment of surreal aesthetic, glistening jewels, and kaleidoscopic details.
With the objective of evoking an emotional connection between the customer and the jewelry, we were focused on playfully displaying the merchandise and capturing the magic of the brand.
During the store’s afterhours, we created an interior kaleidoscope projection that could be seen by passersby on the exterior walls, illustrating the enchantment of the Mauboussin jewelry.