The LAB at Rockwell Group
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Cohen Children's Medical Center

What If... You could create comfort in the hospital experience?


Cohen Children's
Medical Center

New York, New York

Area of Service

Interactive Design
Environmental Design
Software Development
Content Development


60,000 sqft

Working with the North Shore-Long Island Jewish Health System, we created an interactive interior design based on the belief that art and play have a vital role in children's hospitals.

Collaborating closely with child life specialists, we discovered that providing a creative outlet for children would create a positive space for them and their families. The project's goal was to give patients a sense of control over their environment by creating reassuring and stimulating experiences. 

Kids could customize their own fish, eventually sending it to the virtual aquarium. Moment of personalization balanced with surprising humorous and spectacular moments brought comfort and delight into the nature inspired environment.


By creating and personalizing a fish, kids can design their own imaginary underwater worlds in a typically stressful environment.


Send your fish to the Digital Aquarium and wait for the feeding frenzy!