The LAB at Rockwell Group


What If... The natural elements transformed spaces from the inside out?


DIFFA 2016

New York, New York

Area of Service

Environmental Design, Software Development, Content Production

The Design Industries Foundation Fighting AIDS's annual fundraiser kicks off in the spring in New York City. DIFFA's Dining by Design invites designers to conceive innovative tablescapes and environments. For the annual benefit, we created two distinct dining environments in collaboration with Knoll and Roche Bobois.

Our concept was inspired by water in its three states. The dramatic mood of the space was amplified by custom projections playing against a wall of fog. The dream like mist was complimented by water drop-like light fixtures and materials that evoked specular highlights and shadows on a lake's surface.


Where technology and water interact.

Water in its three forms provided the platform for a dynamic and transformative space.


Selected Press

04/29/2016, Interior Design Magazine — Bold Statements Headline This Year's Dining by Design to Benefit DIFFA

03/19/2016, Architectural Digest — Amazing Tablescape Ideas from DIFFA's Dining by Design