Cosmopolitan of Las Vegas
The West Lobby & Chandelier Bar
Las Vegas, Nevada
Area of Service
Strategy & Positioning
West Lobby 20,000 sqft
Chandelier Bar 102,500 sqft
The Cosmopolitan of Las Vegas’ West Lobby is an immersive media experience, transforming guests' experiences the minute they enter. We wanted to create a kinetic space that still positioned the guest in the spectacle of the Vegas experience, using the virtual world to enhance the physical space.
In the digital art and content, our core values of connectivity and coming together revealed themselves through the reactive nature of the display screens. We worked with choreographer Jerry Mitchell to create one of the immersive videos featuring dancers who were designed to respond to guests. Guests' movements around the lobby were converted into ever-changing patterns on the columns.
Off the lobby area is a dream-like Chandelier Bar wrapped in 21 miles of crystal beading. We embedded three digital installations that were projected onto the shimmering mesh to create an atmosphere of fantasy realism. The interactive experience was different depending on your position to the cocoon.