The LAB at Rockwell Group

Cooper Hewitt x Metropolis

What If... A re-design was made into a game?


Cooper Hewitt x Metropolis Redesign Launch

Cooper Hewitt Museum
New York, New York

Area of Service

Interactive Design, Software Production

Metropolis kicked off the magazine’s redesign with a launch at the Cooper Hewitt. For the event we created a custom software application for the museum’s new touch tables.

Products featured from the December issue floated across the tables and transformed into hidden blooms for guests to discover and explore. As users touched an object, similar designs attracted and fanned into a digital bloom.

Moments of surprise and spectacle were built in – the longer the user interacted with the installation, the more animated it became.


Uncovering Metropolis Magazine's issue through hidden blooms.

Finding and attracting similar designs with the touch of a finger.

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