What If... A trade show booth was a hospitality experience???
Area of Service
Experience Master Planning
Trade shows can be exhausting experiences. After being on your feet for hours networking, a place to rest and recharge is all you want. Oldcastle BuildingEnvelope tasked us with creating a booth that functioned as a break from the rest of the AIA Conference. 'The Hub' was not a sales-focused showcase of the brand's products, but rather a relaxing respite within the conference space.
On a 50 x 50 plot, we designed a circular oasis with a range of social spaces inside. The booth provided varying levels of privacy, including two stadium seating areas made of plyboo wood with integrated charging stations, and a more intimate space with living room furniture. In addition, there was high-speed wifi as well as food and beverage offerings that varied throughout the day.
We designed a façade system of vinyl-wrapped aluminum louvers that revealed a gradient of Oldcastle BuildingEnvelope's brand white and green. The Hub was awarded Best Large Booth of 2017 by AIA.